co-founder | President & Chief strategic officer
Carlo ferrer santos
Carlo Ferrer Santos, known as C-Tru, is an award-winning hip-hop recording artist, singer, and songwriter from California. He brings his extensive entertainment background and network to ARCA VIA Inc. as co-founder and President. Having collaborated with numerous multi-million dollar companies, entrepreneurs and superstar music artists, C-Tru’s comprehensive experience in the entertainment industry enables him to bring projects to success.
C-Tru has an extensive music resume with numerous #1 charting records in Asia and Europe as a songwriter and artist. Most notably in 2017 he collaborated on the hard-hitting record “Dog in Me” with rap superstar DMX which garnered millions of views on YouTube and landed numerous soundtrack placements. He followed this up in 2018 with another hit when he teamed up with music icon Snoop Dogg on the song “California Party” which again quickly gained millions of views and landed placements in TV & Film. His success in music has led him to unique partnerships with luxury brands and high-profile companies such as Roger Dubuis and West Coast Customs among many others.
He holds a Bachelor of Science Degree in Biology with a minor in Biotechnology from the University of California, Davis. Before his career in entertainment, Carlo worked at the prestigious biotech firm Genentech/Roche and was co-author to published research papers on the ‘Cancer Genome Project’. He is passionate about providing help to children suffering poverty in third world countries and he and his family support multiple orphanages in the Philippines.